The Evolution of Toward Zero Deaths
In 2009, multiple traffic safety stakeholders began the dialogue toward creating a national strategic highway safety plan at a workshop in Savannah, Georgia. The majority of participants expressed that there should be a highway safety vision to which the nation aspires, even if at that point in the process it was not clear how or when it could be realized. This group concluded that the elimination of highway deaths is the appropriate goal, as even one death is unacceptable. With this input from over 70 workshop participants and further discussions with the Steering Committee following the workshop, the name of this effort became “Toward Zero Deaths: A National Strategy on Highway Safety.”
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