Marketing Resources: Expanding Toward Zero Deaths

Toward Zero Deaths Style Guide

The following marketing guidelines should be followed with any marketing effort involving Toward Zero Deaths.

Two versions of the logo have been created in order to fit the variety of organizations that may or may not already have an aggressive zero-based goal. Feel free to use the Toward Zero Deaths logos to show your support of this national effort. For those who use the logos, please follow the guidelines included in the marketing style guide. This helps keep a consistent look and brand.

Toward Zero Deaths Colors

Black – Remembering the lives lost in traffic crashes.

Yellow – Each person’s individual goal of zero deaths for his or her family and friends. It is the intent that with consistent use of the logo the color combination of yellow and black will become identifiable with TZD over time.

Toward Zero Deaths Full Color Logo

TZD Logo Example

Toward Zero Deaths Proud Partner Logo

Proud Partner Example Logo

For states, associations and other organizations that already have in place an established safety program logo, e.g. Zero Fatalities, the Toward Zero Deaths Proud Partner logo is designed to be used in conjunction with the established logo to demonstrate support for the national Toward Zero Deaths program.

To download the Proud Partner logo, become a TZD partner.
Become a Partner